Grow your brand with intention.

Branding can feel...heavy. At EDW Branding, I’ll help you get out of the strategy-execution limbo that limits too many marketing teams. Together, we’ll shape brand moments that blend strategy, innovation, and human insight giving you the confidence to invest in branding, knowing it will pay off when done right.

Below you can find some examples of client cases.

Community Brand

Black Babes Abroad (BBA) is a community platform helping marginalized femmes navigate going globa. Through real, nuanced stories and a wide range of tools, guidance, and soul-level support, the team are currently launching their concept and brand, the both need to make moving or living abroad feel possible.

Through ongoing projects, I have the pleasure of providing brand and content support, alongside continuous workshops to empower the BBA team. This has included a full rebrand scaled across platforms, content building, and social media support.

Lifestyle Brand

As a requested case for a potential start-up add-on, I worked on concept and creative deliverables for a lifestyle brand offering a physical subscription service. This was a end-to-end project including thorough ideation, brand foundations (incl. name and messaging) and visuals (mainly focused onpackaging). Deliverables were based on trend-forcasting research and three online workshops.

Travel Bundle

Serving as a Strategic Brand Advisor for a travel start-up with end-to-end brand oversight including ideation, monthly workshops, business development, and launch strategy.

Continuous projects include creative direction and exeuction, sprint sessions, and in-depth research.

Client
Prototyped Case for Start-up

2025

Four-panel collage: 1) UpGreat logo on a dark blue background, 2) An airplane window with a sign promoting corporate travel benefits, 3) A traveler at an airport seat with a suitcase and a laptop, 4) A conference room with people on a video call and a large monitor displaying a presentation.

Global Brand Activation

Working with a global B2B SaaS Company to activate their brand across global activities including office decor and trade shows. The project spanned several years, all with ideation as the core process. Working with diverse stakeholders to ensure congruity was key.

The project included a guerilla newspaper activation used at 5 core trade shows, provoking stickers for their ideal-customer-profile, and meeting room design based on pop-cultural references mixed with corporate lingo e.g. SharePoint, Microsoft, and Skills

Client
Black Babes Abroad
2025-

Posters and screen recordings related to a BBA community meetup in March 2026 featuring live chat replay and individual stories.
A yellow paper bag with a Kraft paper texture, labeled 'weekend' and 'don't live for the weekend.' with a small tag saying 'thursday.'
Person sitting on a London subway train reading a newspaper titled 'Success Chronicle' with a headline 'Breaking! Human Success: A New Era for L&D'. The person is wearing a black coat, and the subway seats are blue with a pattern. A map of the London Underground is visible on the wall behind.

Client
UpGreat

2025-

Client
Zensai

2022-2025

Two small cards on a wooden table, one with the text 'Claim your seat at the table.' and an illustration of an office chair, the other with the text 'Break up with HR.' along with a photo of a pink telephone.
Sign with a illustrated woman with long dark hair, pink circular background, and a red label reading 'CherPoint'.
Digital avatar of a woman with dark hair, green sunglasses, and a yellow shirt, with a name tag reading 'Skillie Eilish'.