Hello, I’m Emma. I do A-Z brand work.
I work through curiosity, empathy, and innovation. My collaborations mainly centre around creative direction, advisory, insights, and activations.
I empower organisations and teams to leave the strategy-execution-limbo and bring their brands to life.
Grab a cup of coffee, and explore some of my work below.
Creative Direction
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Insights & Trends
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Brand Activation
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Social Media & Content
.
Creative Direction · Insights & Trends · Brand Activation · Social Media & Content .
Global Guerilla Concept
A multi-city field activation spanning Washington DC, London, Copenhagen, and Munich, built around the emotional pull of "nowstalgia". Designed through close analysis of what the core attendees and audiences actually needed to feel met by.
The concept scaled across platforms and physical touchpoints alike: a large-format newspaper with tailored messaging per city, provocative stickers, and context-specific street content, all built to extend into future use rather than disappear after the event.
B2B Saas Trend tracking, events, concepts, guerrilla marketing
Brand & Community Strategy
End-to-end brand advisory for a community organisation supporting femalx (gender hybrid) minorities through migration.
Covering visual and verbal identity, community design, and content, built in close collaboration with the founders.
The work centered on protecting their voice and the cultural sensitivity of the space, while shaping a clear path to launch.
Community Organisation Brand strategy, research & insight
Sustainability Start-up
Brand strategy, advisory, research & insight
Advisory & Brand Strategy
Ongoing brand advisory for a sustainability-driven hardware scale-up, including brand refinement and audience trend research.
Working closely with the CCO, capturing ideas, brainstorms, and facilitating workshops to uncover behaviour, loyalty, and community.
Supporting their shift from a B2B-only model into B2C: covering webshop and concept development as the company opens up a new commercial front.
Curiosity-driven collaborations.
As an independent Brand Consultant, my aim is to provide services that make sense. My profile is based on intercultural understanding, keeping up to date with competencies, and working with organisations that have something at heart.
A few things I am proud of:
Course in Anthropology at Oxford University
Course in Designing for the Future at University of Arts London
Red-Dot Design Award in 2023
A growing library of zines and books.
A strong network of freelancers and experts that I am fortunate to learn from.
An international background and education in Switzerland, Belgium, Sweden, and Denmark.
