Grow your brand with intention.
Branding can feel...heavy. At EDW Branding, I’ll help you get out of the strategy-execution limbo that limits too many marketing teams. Together, we’ll shape brand moments that blend strategy, innovation, and human insight giving you the confidence to invest in branding, knowing it will pay off when done right.
Below you can find some examples of client cases.
Visualizing self-trust
Through a creative direction project, I collaborated closely with Candace Stephens to find the right identity for her coaching services. We started with 2 workshops, a streamlined timeline running for one month, concrete feedback rounds, and constant dialogue. The final deliverables were requested to be easily usable and were thus delivered also ready-to-use in Canva. The final brand exuded confidence, intersectionality, and the “living room” feeling that Candace wants to invite her audience into.
Lifestyle Brand
As a requested case, I worked on concept and creative deliverables for a future lifestyle brand. This was a end-to-end project including thorough ideation, brand foundations (incl. name and messaging) and visuals (packaging). Deliverables were based on trend-forcasting research.
Travel Bundle
NB: Confidential
Serving as a Strategic Brand Advisor, with end-to-end brand oversight including ideation, workshops, business development, and launch strategy. Projects includes creative direction, sprint sessions, and in-depth research
Client
Exploratory Case
2025
Global Brand Activation
Working with a global B2B SaaS Company to activate their brand across global activities including office decor and trade shows. The project spanned several years, all with ideation as the core process. Working with diverse stakeholders to ensure congruity was key.
The project included a guerilla newspaper activation used at 5 core trade shows, provoking stickers for their ideal-customer-profile, and meeting room design based on pop-cultural references mixed with corporate lingo e.g. SharePoint, Microsoft, and Skills
Client
Candace Stephens, Coach
2025
Client
Confidential
2025
Client
Zensai
2022-2025
